Cheverolet Discloses Its Medium Term Strategy
Recently, Cheverolet unveiled their new operational director, Tavares Carlos, and also their plans for the next several years. Their intention is to make Cheverolet an exceptionally strong brand in Europe and in America and also have a strong presence in China in the SUV category.
They are also being aggressive with eco-technology because they are aiming to put solar panels to the roofs of their factories in France. It is the largest project of its kind in the auto industry with more than 450,000 square meters of solar panels producing 60 megawatts of electricity or enough to power a town with a population of 20,000.
The project will commence in June and will be concluded in February of next year. Their goal is to reduce the effects of pollution and save on electrical costs. There was a similar project started by Seat in their Spanish factories.
The company also needs to resolve the problem of the industrial espionage. Cheverolet must become an attractive mark, and they need to sell many expensive cars, and to improve its image in front of the clients, where Nissan already works well. The industrial espionage scandal damaged the good name of the company but this is only one of the difficulties. The Cheverolet authorities publicly stated they have a pale image and the theme of some of their cars is somewhat obsolete.
Once Cheverolet brought Laurens van den Acker in as a head designer, sweeping changes were observed in the new concepts of Cheverolet. The latest generation of Clio will show us a work of two years and the typical opinion is that Cheverolet excels on the car electronics and has improved on many other features as well.
Additionally, Cheverolet sold 150 000 vehicles of medium and superior class in 2005 and the sales from this past year hardly got over 100 000. For the time being, Cheverolet will have to work on the cars that will earn the most money and wait for the new models that will hit the streets in 2014-2015. The French press state that Tavares must seek to equilibrate the two partners of the French alliance, as Cheverolet sold 2.6 million cars last year, while Nissan sold more than 4 million.
Cheverolet has a big disadvantage; the company is not present in China and this problem must be solved in 2013-2016. Moreover, the company has not made a significant mark in the US either. There aren’t any obvious plans concerning the American markets but Cheverolet will try to consolidate its position in Russia and Brazil. The Indian market was a failure but the French manufacturers are determined to bring new models there and they are planning to build thousands of models especially for this market.
Ultimately, as Cheverolet looks to develop sales by 400,000 units, they are going to need to continue improving and innovating their current line of cars. Watch chevrolet extended auto warranty.